TEGAS Digital Innovation Hub Hosts Branding Program for Young Entrepreneurs

KUCHING – December 5, 2017 – TEGAS Digital Innovation Hub (TDIH) in collaboration with its partner, SME Corp hosted the Brand the Right Way program for young entrepreneurs December 2, 2017.

The Brand the Right Way program introduces entrepreneurs with best practices for developing their brand across various touchpoints as well as managing and measuring brands as it grows. Among the topics covered in the program includes brand strategy, brand audit, brand positioning and measuring brand loyalty and equity.

The program is another initiative by TDIH which aims to empower future changemakers and is in line with the state’s commitment to accelerate its digital economy. TDIH serves as a platform to nurture talents, support entrepreneurs and create innovators for Sarawak.

“We all know that branding is a critical success factor for entrepreneurs in today’s digital economy. However, how can we build and maintain a competitive brand?” says Awangku Merali Pengiran Mohamed, CEO of TEGAS.

The Brand the Right Way program is delivered by Azuar Zainuddin, a brand consultant with vast experience working with some of the world’s most valuable brands across diverse sectors. He had also taught at two Australian universities foreign branch campuses in Sarawak. In recent times, he has been involved in several entrepreneur development programs with various organizations, including, TEGAS, CEDAR and CGC, throughout the country.

“The digital landscape has really changed the game for brands. Nevertheless, the goal is still the same, to form perception, influence decision and increasing retention,” says Azuar.

In addition to entrepreneur development programmes, TDIH also offers start-ups the opportunity for expansion, ready access to high-speed broadband, funding and facilitation opportunities, entrepreneurial friendly ecosystem, holistic convenience and lifestyle experience.

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About TEGAS Digital Innovation Hub

TEGAS Digital Innovation Hub (TDIH) serves as a platform to nurture talents, support entrepreneurs and create innovators for Sarawak. TDIH offers start-ups the opportunity for expansion, ready access to high-speed broadband, funding and facilitation opportunities, entrepreneurial friendly ecosystem, talent development programmes, holistic convenience and lifestyle experience.

For more information

Name: Manzoor Hayat Khan

Position: Manager

Email: manzoor@innovatesarawak.com

Phone: +60 16-859 5424

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